June 12, 2024


Let's Live Healthy

Best Early Amazon Prime Day 2023 Fitness Deals And Official Dates

5 min read

So, your goal this summer is to up your fitness game. While there’s plenty you can do to get in shape—think long runs or swimming—sometimes the easiest way to commit to your goal is by choosing activities that are efficient yet impactful. And, cute gear and fitness trackers can’t hurt either, right? With a major sale right around the corner (hi, Amazon Prime Day), finding fitness products to keep you motivated all summer long just got a whole lot easier (and less expensive!).

Amazon just announced the official Prime Day 2023 dates. It will be on July 11 and 12 this year, but the online store dropped early sales on must-have fitness essentials that are available to shop today. The Women’s Health team has a ton of discounted items our editors are adding to our carts already.

Whether you’re shopping for moisture-wicking underwear or rowing machines, the price of fitness gear can start to rack up. But, Amazon Prime Day simplifies shopping with major deals that save you hundreds of dollars. From tech-focused brands like Apple and Bose to specific fitness essentials like massage guns and posture correctors, WH editors have found all the best deals to shop during Amazon Prime Day 2023. Read on to find the products you need to nail your summer fitness goals.

Strappy Sports Bra

Running Girl Strappy Sports Bra

Now 22% Off

Breathable Seamless Panties

Grankee Breathable Seamless Panties

Now 17% Off

Fluidflow 2.0

adidas Fluidflow 2.0

Now 14% Off

 Yoga Pants with Pockets

Ewedoos Yoga Pants with Pockets

Now 33% Off

Non Slip Grip Socks

Unenow Non Slip Grip Socks

Now 29% Off

AirPods Pro

Apple AirPods Pro

Now 20% Off

Studio3 Wireless Noise Cancelling Headphones

Beats Studio3 Wireless Noise Cancelling Headphones

Now 52% Off

Charge 3

Fitbit Charge 3

Now 17% Off

Massage Gun

Aerlang Massage Gun

Now 63% Off

Posture Corrector Trainer

Upright Go Posture Corrector Trainer

Now 26% Off

Weighted Exercise Pilates Circles

Hillhub Weighted Exercise Pilates Circles

Now 33% Off

Jump Rope with Calorie Counter

Multifun Jump Rope with Calorie Counter

Now 49% Off

SelectTech 552 Adjustable Dumbbells

Bowflex SelectTech 552 Adjustable Dumbbells

Now 22% Off

Under Desk Treadmill

Rhythm Fun Under Desk Treadmill

Now 28% Off

Magnetic Rowing Machine

Sunny Health & Fitness Magnetic Rowing Machine

Now 47% Off

IC4 Indoor Cycling Bike

Schwinn Fitness IC4 Indoor Cycling Bike

Now 17% Off

Adjustable Weight Bench

Keppi Adjustable Weight Bench

Now 55% Off

Fabric Resistance Bands

Tribe Lifting Fabric Resistance Bands

Now 33% Off

Putting your workout clothes on is arguably the hardest part about working out, but not if you have cute outfits to wear. Amp-up your workout ‘fits with clothing that’s not only super stylish, but great for those extra sweaty sessions.

Start with moisture-wicking underwear that show no signs of bunching through your leggings and literally keep you dry all through your workout. Bring the magic up top with Running Girl’s Strappy Sports Bra, which keeps the girls in place and sweat stains at bay. To round out the outfit, choose a pair of sneakers—the WH team loves the Addidas Fluidflow 2.0—that match with everything and keep you comfortable through even the most high-intensity exercises.

Once you try high-tech fitness equipment, you’ll never go back. Take the Apple AirPod Pros for example—they have double the noise cancellation powers than the OG Airpods do, for an immersive music experience that feels like an in-person class from the comfort of your own home. The Aerlang Massage Gun is another great one. It not only relieves muscle soreness after a hard sweat sesh, but it also stimulates circulation for effective relief after just a few minutes of use.

And the deals don’t stop there. Whether you’re building out an athome gym or just need a few compact gadgets for your apartment, Amazon has you covered in that realm, too. Looking for something on the bigger side? The Sunny Health and Fitness Magnetic Rowing Machine is 48 inches in length and accommodates rowers of all levels and sizes. Reviewers love that the assembly is super straightforward, and once it’s built it functions smoothly and feels sturdy.

On the hunt for more compact devices? The Multifun Jump Rope and Bowflex’s SelectTech Adjustable Dumbbells are equally easy to store and use. WH editors especially like the jump rope because the LED screen on the handle displays your calorie burn in real time. The display also shows weight, time, and circles. The dumbbells are another piece of equipment that feature a motion tracking technology. While you lift, the device counts your reps and tracks your form. All you need is the brand’s app, and you’ll be able to scroll through your progress for hours.

If you’re not feeling motivated to start on your fitness journey yet, try one of these devices to jumpstart your goals now.

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What are the dates for Amazon Prime Day 2023?

Amazon announced the dates for Prime Day 2023 to be on July 11 and 12. The sale will last two days, but our team has already started to spot early deals. This page will be updated till and throughout the sale, so you can return here to stay up-to-date on all the best fitness deals on our editors’ favorite items and other bestsellers from Amazon.

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Who can participate in Prime Day 2023?

Have an Amazon Prime subscription? Well, the deals on Prime Day are only available for those who do. However, if you’re not a Prime member yet, you can opt into a 30-day free trial. The subscription only costs $15 per month (plus tax), but it grants you access to free two-day shipping, Amazon Prime Video, and exclusive discounts at Whole Foods Market.


Associate E-Commerce Editor

Lily Wohlner is the Associate E-Commerce Editor of Women’s Health. An expert in recommending the best products to add-to-cart, she knows what it takes for a product to receive a solid five stars (especially when it comes to beauty!). Starting her career as a freelance makeup artist, Lily has since moved to the editorial world, where she has generated content for brands including Oribe, NewBeauty, Dermstore, SkinStore, and LOOKFANTASTIC. When she’s not zenning out with a pore-clearing mask, the Lower East Side dweller is cheffing up a new recipe with her roommate or thrifting for the perfect pair of blue jeans. Follow her on Instagram