Do Medical Practices Need SEO Specialists on Staff?

The medical and healthcare profession relies on a number of factors for its success in its vastly crowded and highly competitive industry. Medical offices are always looking for ways to achieve significant market share and Search Engine Optimization or SEO for medical practice is one of them.

According to recent research, more than 50% patients of age 35 and below nowadays use search engines like Google to look for medical service providers. So, it is clear that medical offices need SEO specialists on staff in order to achieve success in the market. Search Engine Optimization provides lots of opportunities to medical and healthcare business.

Importance of SEO for Medical Practices

As mentioned before, medical and healthcare industry is vastly crowded. Therefore, medical offices and other relevant businesses need to make bold moves in order to achieve success. SEO is one of the top factors that medical offices should relentlessly be employing. Following are the various key points on medical SEO advantages that will help take your business to the next level:

Improved Visibility – Patients can approach your medical practice only when you are visible to them. Having a website is simply not enough. How will users know about you and your healthcare services if your website is not visible on the internet? This is where SEO comes to play a crucial role. The primary aim of SEO is to increase the visibility of your website in search engines so that you can attract more traffic. SEO experts address your audience needs and optimize your content which results in improved visibility of your site.

Increased Business Reliability – Reliability is crucial if you want your business to be successful in the healthcare industry. Every patient has to make sure that the medical office they are going to choose is reliable and credible enough. SEO is the best way to increase your credibility and reliability on the internet. If your website is featured on the top of search engine search results page, potential patients will likely consider your business to be credible.

Low-Cost Marketing – Traditional advertising and marketing methods cost you more than Search Engine Optimization does. SEO services help you get more qualified leads at reasonable cost unlike other kinds of advertisements and campaigns that produce a lower percentage of leads while costing significantly higher.

Increased Website Traffic – Marketing strategy has transformed with time and Search Engine Optimization has emerged as one of the best marketing approaches. This is because it boosts targeted traffic to a website. It lets potential clients land at your site and seek your services. Whether users are searching for a physician, hospital, medical office, store, or info on knee replacement or hair transplant, SEO can help you bring these potential patients to your website.

Higher ROI – You can get benefits from traditional marketing methods for your medical office but you are likely to struggle to reach your target audience. This is not the case with SEO. With Search Engine Optimization, you can quickly and easily reach your targeted audience – the audience that is actually looking for businesses/services like yours on the internet.

Long-term Results – Proper SEO services for medical practices can give you long-term results that every business wants in the healthcare industry. You won’t have to worry about dropping your site to the last page if you implement SEO because an effective SEO campaign will help you get the top ranking in search engine results pages. Once you have implemented SEO successfully, you will be able to retain your ranking with minimal effort.

Your Competitors Are Using SEO

Are your competitors growing their business while yours is struggling in the same market? If yes, then it could be because they are taking advantage of Search Engine Optimization. SEO is nowadays important for businesses in all industries, including healthcare. If your medical office website is not properly optimized or you fail to compete in this area, your competitors will outrank you in your target market.

From the above listed key advantages of Medical Practice SEO, it is clear that you simply cannot ignore the importance of SEO no matter what position you have in the medical and healthcare industry. Your medical office website plays a key role in your business success. SEO has always worked and will continue to work boosting traffic and generating leads. Nowadays, the first thing a patient does when considering a medical service or product is look for a website online. Let them find you first with proper SEO strategy.


Authored By: Matt Gore, Operations Manager at SEO Charleston, a Charleston SEO Company, located in Charleston SC.