Oral health is crucial to overall health, but reality is, a lot of people are scared of dental appointments. If you’re a dentist, should you simply stop at that? Certainly not!
These tips can help you promote your dental practice in a positive way:
Know your customer profile.
Among the most vital components of your dental marketing campaign is defining what types of patients you work with. Misleading customers is counterproductive. People should be clear about whether you are the right fit for them, thus saving time for both sides.
Use appointment reminders.
People usually welcome caring gestures, especially if they come from a health care provider. Send reminders before appointments and a word of thanks after, using your phone, email, or any other method that is convenient for both of you. Online, you will actually find services that do this for free.
Make a mark in the community.
You can get attention in your community in many ways, like doing local volunteer work or sponsoring a local sports team. When you demonstrate care for your community, it adds to your good reputation.
Partner with other businesses.
Partnering with other related businesses (for instance, skin clinics if you offer cosmetic dentistry) opens up new channels for new customers to stream in. However, you need to research the background of whomever you’re associating yourself with. Remember, their reputation can rub off on you, so it better be a positive one.
Have a strong online presence.
Build a prominent online market presence – this is the most crucial step you can take if you want to market your dental practice successfully these days. Even a simple website is enough. As long as you put your vital info such as your address, phone number, email address etc., it can work fine. You should use social media too, not just to promote your practice but to engage with customers at the same time. Look for an email marketing strategy that works and make it part of your marketing campaign. Nowadays, the Internet is the most efficient way to get out there and be known. If you have time or the budget to start hire a writer, start a blog. Or have a vlog. This is the trend in marketing these days. Besides, who isn’t online? If you’re not there, you’re missing a whole lot.
Be on the directory listing.
Lastly, be found in the offline directory, in the Yellow Pages and other similar materials. Provided you have a strong web presence, such directories will help funnel in more patients than any traditional marketing strategies can.