Due to the invention of the internet, many great minds have utilized this by doing business online. But running an online business is not that easy since it requires different marketing strategies from physical stores. SEO is an example of this.
SEO or search engine optimization is the process of optimizing a website, as well as all the content on that website so it will appear in prominent positions in the organic results of search engines. SEO conducts various activities in order to bring search results including crawling, indexing, processing and retrieving results.
Crawling is the activity wherein the software called spider gathers all the web pages linked to a website. Next is indexing which is the activity of creating an index for all the fetched web pages and keeping them in a huge database from where it can be retrieved later.
Processing is done when the search result has been received and the search engine compares the search string in the search request with the database indexed pages. Lastly, the best-matched results will be recovered and displayed in the browser.
Understanding SEO and how it works allows us to move forward with the reasons why it is important to be incorporated with every online business’ marketing strategy.
SEO helps you build trust and credibility to your website. The customers will trust you more if you are on top of the search results. Customers usually, think there is something wrong with the business if it is not on the first page of the search result.
SEO brings your business traffic. Boosting your traffic will increase your visitors. This indicates that the more visitors you have to your website, the more potential customers you will have.
SEO allows you to be ahead of your competitors. Your target audience will be able to see you more than your competitors by being on the first page of the search result.
Having SEO will help you to boost your return on investment or ROI. Considering that SEO is an inbound marketing strategy, this gives you the benefit to market to people when they are looking for the products and services your business provides. You do not even have to worry on how to convince your customers to purchase your products. You only have to convince the customers that you are their best choice.
SEO gives your customers better user experience. They will be able to easily navigate it and find the information they are looking for.
Lastly, many consider SEO as a word of mouth marketing. This is because many of the visitors will tell their friends, acquaintances, co-workers, and family about your website. They only have to know the keywords that will help them find you on the search results.